Real American Hardwood Coalition and Gutchess Lumber: Global Build Your World Campaign

Gutchess Lumber is a Real American Hardwood Coalition member and has proudly joined forces to share the global Build Your World campaign. Through the Build Your World campaign, the lumber industry is showing how Real American Hardwood products offer unmatched aesthetics, natural durability, and lasting value—as well as why they are healthier for our homes and environment.



The purpose of the campaign is to encourage our customers and our customers’ customers to unleash their inner architect. They can use the design hub to craft the world of their dreams from the perfect hardwood species. Users can choose their settings to explore countless hardwood options, embrace sustainability, and indulge in the beauty of authentic hardwood. A few of the hardwood species featured in the design hub include Ash hardwood, Poplar hardwood, Red Oak hardwood, and White Oak hardwood, all Northern species we manufacture at Gutchess Lumber.


Build Your World with White Ash Hardwood

White Ash hardwood is a species that could be extinct in the near future. Because of this, Ash lumber will be a coveted commodity. Get to know the hardwood species more below:

Ash Lumber Overview

The sapwood is light-colored to nearly white and the heartwood varies from grayish or light brown, to pale yellow streaked with brown. The wood is generally straight-grained with a coarse uniform texture. The degree and availability of light-colored sapwood, and other properties, will vary according to the growing regions.

Ash Lumber Physical Characteristics

Ash machines well, is good in nailing, screwing and gluing, and can be stained to a very good finish. It dries fairly easily with minimal degrade, and there is little movement in performance.

Ash Lumber Usage

Ash hardwood can be used in a variety of applications. It is particularly suitable for food and liquid containers since there is no odor or taste. Other ways Ash hardwood can be used includes:

  • Furniture
  • Flooring
  • Doors
  • Architectural millwork and moulding
  • Kitchen cabinets
  • Paneling
  • Tool handles
  • Baseball bats
  • Sporting equipment
  • Turnings


Build Your World with Poplar Hardwood

Gutchess Lumber harvests White Poplar lumber from prime timberland in the northern Appalachian region of Pennsylvania. Because of our dedication to the environment and sustainability, we only harvest standing timber near our manufacturing facilities across New York and Pennsylvania.

Poplar Lumber Overview

The sapwood is creamy white and may be streaked, and the heartwood varies from pale yellowish-brown to olive green. The green color in the heartwood will tend to darken on exposure to light and turn brown. The wood has a medium-to-fine texture and is straight-grained.

Poplar Lumber Physical Characteristics

Poplar is a medium-density wood with low-bending, shock resistance, stiffness, and compression values. It has a medium steam-bending classification.

Poplar Lumber Usage

Poplar hardwood is used from furniture to mouldings. Here is a list of how Poplar lumber can be used in application:

  • Light construction
  • Furniture
  • Kitchen cabinets
  • Doors
  • Paneling
  • Moulding and millwork
  • Edge-glued panels
  • Turnings
  • Carvings


To learn more about Gutchess Lumber’s hardwood species, check out our full lineup of real American hardwood products here.

Get In Touch

If you’re a distributor or a manufacturer looking for container load or truckload quantities of our lumber grades, please contact us today. Mixed species, thickness, and grade inquiries are welcome.