The lumber industry has never had a large digital presence, so to generate awareness and interest, Gutchess Lumber decided to launch a public lumber education campaign that focuses on one wood-related topic monthly. See our calendar of monthly lumber topics and links to download one year of free pre-made social media posts and press releases below. Gutchess Lumber is rallying all businesses to use and share the pre-made materials on their own social media channels and with their local news outlets to promote real wood products with the goal of growing the industry together. Please use the hashtag #LumberEducation on each post that uses this content so we can measure the industry and this campaign’s digital footprint.
Our agency team has prepared customizable promotional materials that organizations and businesses can download and use to spread awareness of these topics in their local area and to their online communities. The template materials include press releases and social media posts.
To participate in the public education campaign, all you need to do is download the social media posts, press releases or both. Specific instructions for each below:
Pro tip: We recommend posting to Facebook, Instagram, Pinterest, TikTok (yes, photos can be posted on TikTok), X (formerly Twitter), and LinkedIn.