Promotional Materials for the Lumber Industry

The lumber industry has never had a large digital presence, so to generate awareness and interest, Gutchess Lumber decided to launch a public lumber education campaign that focuses on one wood-related topic monthly. See our calendar of monthly lumber topics and links to download one year of free pre-made social media posts and press releases below. Gutchess Lumber is rallying all businesses to use and share the pre-made materials on their own social media channels and with their local news outlets to promote real wood products with the goal of growing the industry together. Please use the hashtag #LumberEducation on each post that uses this content so we can measure the industry and this campaign’s digital footprint. 

Our agency team has prepared customizable promotional materials that organizations and businesses can download and use to spread awareness of these topics in their local area and to their online communities. The template materials include press releases and social media posts.

January: 2024 Lumber Trends

February: Responsible Forestry Awareness

March: Climate Solutions

April: Earth Month

May: Wood is Green

June: Carbon Awareness

July: Wood in Sports

August: Biophilia 101

September: History of Wood

October: Manufacturing Month

November: Wood Product Awareness

December: Gift Wood

FAQ: How can I participate?

To participate in the public education campaign, all you need to do is download the social media posts, press releases or both. Specific instructions for each below:

Social Media Posts
  1. Download the social media posts you wish to share
  2. Copy the caption and hashtags that are provided and feel free to make it your own
  3. Post to any social media channel
  4. To get additional reach, tag @GucthessLumberCoInc and the Gutchess team will reshare your post.

Pro tip: We recommend posting to Facebook, Instagram, Pinterest, TikTok (yes, photos can be posted on TikTok), X (formerly Twitter), and LinkedIn.

Press Releases
  1. Download the press releases you wish to use
  2. Open the Word document
  3. Update the Word document with your company’s name and other information
  4. Save the Word document or export it as a PDF
  5. Share the press release with your local radio or news station
  6. If the media writes an online article, be sure to ask for a link to your company’s website to help with search engine optimization

PRO TIP: If you have questions about how to use these materials or if you have any issues, please get in touch with Gutchess’ marketing agency team, BEGOOD Agency, at